Display stand for merchandise



7 April 30, 1929.

c. P. JOHNSON DISPLAY STAND FOR MERCHANDISE Filed July 23, 1926 2 Sheets-Sheet 1 AT DRE Pius:

April 30, 1929. Q JOHNSON I 1,711,203

' DISPLAY STAND FOR MERCHANDISE Filed July 23, 1926 2 Sheets-Sheet 2 Patented Apr. 30, 1929. 1' hillhgiilt UNITED STATES. PATENT" OFFICE.

i CLARENGiE P. JOHNSON", F NEWTON, MASSACHUSETTS. v I

DISPLAY STAND FOR MERCHANDISE.

Application filed .Tu1y'28, 1926. Serial No. 124,531.

The invention relates to display stands for The front frame 2 is generally, rectangular merchandise and especially those for the dis in form andconsists'simply of a stiff bent play of candy in boxes. a wire of which 4: is its bottom section; 5 is The essential object of the invention is to its top section, and 6,6 respectively its side 5 provide a display stand of simple consections. The bottom section 4 is pivotally 55 struction yet neat and attractive in appearretained by the flange 7 which is the part ance; one into which a filled box with its turned back togive finish to the front edge cover removed can conveniently be placed of the base, the entire frame 2 accordingly and its contents displayed to advantage, at beingicapable of freely turning on the base 10 the same time being covered and protected. at this point. The frame 2 in its dimensions 60 Among the further objects of the invenis made to bear a'certain relation to the box tion are to provide a display stand capable body designed to be placed inthe stand and of receiving a box only of a determinate size; the contents of which are to be displayed. to provide a display stand of a collapsible or Its width or the distance between its side knockdown character but one capable of besections 6, 6 is somewhat longer than the 65 ing quickly and easily assembled; one that length of thebox body, while the length of is especially fitted for display on the top of the r e 0 -distanee e ween i s top and V a counter or showcase, and also one that is bottom sections is appreciably longer than capable of displaying the cover of the box the widthhof the boxbody, the frame in as'well as its contents. In candy boxes esfact having a certain determinate length 70 pecially the cover is usually made very atand width as Will later be more fully extractive in appearance, and my purpose is plained. to provide a stand capable of showing this Extended acrossthe face ofthe frame 2 cover to advantage at the same time the conat the bottom of the frame is a panel 8. This tents of the box are being displayed. panel is of sheet metal and it is firmly bound 75 The invention can best be seen and underto the frame by bending its opposite ends stood by reference to the drawings, in around the side wire sections 6, 6 of the which frame and; clinching, while the bottom edge Figure 1 is a view in perspective of the 9 of the panel is extended around the joint stand; between the frame and the front edge of the 80 Fig. 2 is a section thereof, and base covering this joint.

Fig. 3 is a view in'perspective of the stand Above the panel 8 the space enclosed by with box body and cover arranged therein the frame lying between its side sections 6, for purposes of display. 6, and vbetween its top section 5 and the Referring to the drawings -paneli8, is occupiedby a glass 10 which is 5 1 represents the base of the stand. This arranged to lie within the plane of the frame. base is in the nature of a tray made of rela- The bottom edge of the glass fits within a tively thin sheet metal and is generally rec': groove 11 formed by bending the metal tangular in form. The front, back and opalong the top edge of the panel 8 back upon 40 posits side edges of the base are finished by itself and then forward. The groove thus bending the metal adjacent the edges back formed lies substantially within the plane upon itself. Such bending of the metal along ofthe frame 8 and receives the bottom edge 7 the front'and back functions also for pivof the glass, securelyv holding it in place. otally retaining the front and back frames Along its opposite sides the glass is bound 45 2 and 3 respectively, which together with the to the respective side wire sections 6, 6 of base give form to the device when assembled, the frame by metal strips 12 bent around the these front and back frames then meeting respective side wire sections and clinched along their top marginal edges. Thus the onto the glass. Along its top the glass is stand is generally triangular in form and bound by a metal strip 13 which is subeo a beveled front. v stantially lilte'the strips 12 along sides.

The strip 13, however, does not extend around the top wire section 5 of the frame, but lies just beneath it leaving this wire section exposed, for a purpose later to be explained. That portion of the strip 13 which overlies the face of the glass at the top is extended at either end to cross the side wire sections 6, 6 of the frame, and is then turned to form ears i l, 14- in which are formed holes 15. These ears assist in. the support of the back frame 3 as will later be explained.

In the manner just explained, the bottom metal. panel 8 and the various metal strips 12, 12 and 13 not only secure the glass to the frame, but also impart a finish around. the glass. They also actto form a frame or edging to the top edge of the box when arranged back of the glass for displaying its contents through the glass when tee box is in place in the assembled device. In other words, as may be seen by reference to Fig. 3, the box A is arranged on edge to lie in an inclined position resting upon the base and bearing all around its top edges against the edging around the glass. The relation or relative size of the glass to the top area bound by the top edges of the box is such that the top edges of the box will lie back of, and be concealed. by the top edge of the panel 8 together with the various metal strips bound to the glass, these acting to form a frame around the top edge of the box the contents of which are displayed through the glass.

The back frame of the device is of wire consisting preferably of a single wire bent to provide various parts or sections serving different purposes. In order that the back frame may be pivotally mounted to turn on. the back edge of the base in a manner similar to the pivotal mounting of the front frai'ne on the front edge of the base, the back frame is provided at its bottom with separate aligned sections 16, 16. These sec tions of the wire are arranged to turn in hinge members 17 formed from parts of the base turned back along its rear edge to give finish to the edge, as previously ClGSCllbGCl. The sections 16 of the wire thus arranged to turn are located at the opposite side ends of the base, and each of the sections 16 is extended laterally beyond the hinge member in which it is arranged to turn. By bend in g the wire and extending it from the outer ends of the two sections 16 the frame is provided at either side with. sections 18, respectively, having turned ends 19 adapted to fasten into the holes 15 formed in the ears 14 at the top of the front frame, to the end that the two frames may be combined in the assembling of the device and the front frame be held by the back frame acting as a support in. an upright inclined position. By bending the wire and extending it from the inner ends of its two sections 16 the frame provided with sccdons 2O connector their outer ends by a section 21 which lies spaced from the front frame, the combined sections 20 and 21 forming a back support for the box body-when located in the assembled device resting on the base as previously described.

In assembling the stand the box body is inserted between. the front and back frames resting cornerwise upon. the base with its top open end. faced by the sight in the glass and framed by the edging around the glass. Then on connecting the two frames the back support movable with the back frame is brought into engagement with the backof the box body thereby holding it securely in place. The box body may also be inserted into the stand or removed from it after the front and back frames have been coiiinected or assembled and without disassembling hose frames. This is done by inserting the box body tnrough the opening left between the two side sectionslS of the back frame and between the top cross section 21 of the back support and the top section 5 of the front frame. This space is just suiiicient to admit of the entry of the box body. However inserted, the stand is especially adapted for the display of a box body only of a determinate size inasmuch as the back support for the box body when in place fixed as it is to the back frame and movable with it, leaves only a determinate space between it and associated assembled parts for receiving a box body of a determinate size.

Referring now to those parts of the device which relate to the support and display of the cover in the assei'nbled device: in this connection it will first beobserved that with the box body in place in the assembled device it will extend through and above the plane of the back frame and. its top side 23 will incline backward from the top of the front frame substantially right angles thereto.

The side thus extend k is taken advantage of to provide a rest for the cover which 'rests along its side 24 upon the side 23 of the box body. lVhen so resting the cover will extend in line with the box body, substantially in continuation thereof and the top of the cover will lie substantially in the plane of the glass in extension thereof, and accordingly any decorative matter upon the top of the cover will be dsplayed at the same time that the contents of the box lying below it are displayed. The box cover is held in this position by means of clips 25 consisting of bent strips of metal hingeitl to turn upon the top wire section 5 of the front frame and bent back upon themselves to form sockets in which the side 24: of the box cover resting on the box body is adapted to fit and he held by the clips.

cover will not detract from the appearance of the assembled stand.

Upon disassembling thestand and unlocking its front and back frames these frames together with the clips for retaining the cover will all collapse and lie flat substantially parallel with the base, making a very compact package.

Having thus fully described my invention, I claim and desire to secure by Letters Patent of the United States 1. A collapsible display stand having in combination a base, a front frame pivoted to the base and movable to occupy an upright backwardlydnclined position with relation to it, said front frame having a sight in it, a back frame pivoted to the base and mov-' able to connect with the front frame for supporting said front frame in its upright inclined position as aforesaid, said frames being arranged whereby a box body may be located betweenthe two frames when connected resting cornerwise on the base with upward extension by the front frame in the rear thereof back of the sight therein, and a back support movable with the back frame to have bearing against the back of the box body for holding it in place when positioned as aforesaid.

2. A collapsible display stand having in combination a base of metal plate, a front frame substantially rectangular in form pivoted to the base and movable to occupy an upright 'backwardlydnclined posit-ion with relation to said base, the front frame having a sight in it, a back wire frame pivoted to the base with sections connecting with the front frame for supporting said front frame in its inclined position as aforesaid, said frames being arranged whereby a box body may be located between the two frames when connected resting cornerwise on the base with forward extension by the front frame in the rear thereof back of the sight therein, and a back support for the box body when positioned as aforesaid com.- prising a bent wire integral with the back frame.

3. A collapsible display stand having in combination a base, a front frame pivoted to the base and movable to occupy an upright backwardly-inclined position with relation to said base, the front frame having a sight in it, a back frame pivoted to the base and movable to connect with the front frame for supporting said front frame in its inclined position as aforesaid, said frames being ar ranged whereby a box body may be located between the two frames when connected resting cornerwise on the base with upward;

extension by the front frame in the rear thereof back of the sight therein, means for connecting the two frames, and aback support movable with the back frame to have bearing against the box body for holding it in place when said frames are connected.

4. A collapsible display stand having in combination base, a front frame pivoted tot-he base and movable to occupy an upright backwardly-inclined position with relation to said base, the front frame having a sight in it, a back frame pivoted to the rear of the base and extending to connect with the front frame for supporting said front frame in its upright inclined position as aforesaid, said frames being arranged whereby a box body may be located between the two frames when connected resting cornerwise on the base with upward extension by the front frame in the rear thereof, and a back support for the box body when positioned as aforesaid movable with the back frame, the top of said back support being spaced from the front frame whereby the box body may be inserted into place between the connected frames or removed therefrom passage over said support.

5. A collapsible display stand having in combination a base, a front frame pivoted to the base and movable to occupy an upright backwardly-inclined position with relation to said base, the front frame having a sight in it, a strip extending along the top of the front frame with ends turned around the opposite sides of said frame adjacent the top thereof, a back wire frame pivoted to the base at the rear thereof and comprising side sections extending to connect with the turned ends of said strip on the front frame for supporting said front frame in its upright inclined position, said frames being arranged whereby .a box body may be located between the two frames when con nected resting cornerwise on the base with upward extension'by the front frame in the rear thereof back of the sight therein, and a back support movable with the back frame to have bearing against the box body for holding it in place when said back and front frames are connected as aforesaid.

6. A collapsible display stand comprising in combination a front frame having a sight in it, meanswhereb-y a box body may be retained to lie back of said frame faced bythe sight therein and one side of the box body will incline backward from the top of the front frame at substantial right angles thereto, and clip-forming means connected to the stand at the top of the stand to receive and retain one side of the box cover superposed upon said one side of the box body whereby the cover will be retained to lie for purposes of display above and in substantial continuation of said body.

7. A collapsible display stand comprising in combination a front frame having a sight in it, means whereby a box body may be retained to lie back of said frame faced by the sight therein and one side of the box body Will incline backward from the top 5 of the front frame at substantial right angles thereto, and c1ip-forming means secured to the front frame at the top thereof to receive and retain one side of the box cover superposed upon said one side of the box body whereby the cover Will be retained to rest upon the side of the box body positioned as aforesaid with extension above and in substantial continuation of said body.

CLARENCE P. JOHNSON. 

